Intelligence. Clarity.
Insights for decisions that matter.
Y Grüp is a boutique market intelligence & competitive strategy firm. We’ve quietly shaped high-stakes decisions for the Fortune 100, mid-market companies, disruptive start-ups, and investment firms with interests around the world. Several consulting firms frequently partner with us for our expertise.
We help companies of all sizes - across industries and risk appetites - find their best path forward through sharper information, intelligence, and analysis. We surface what’s true and what matters, give clarity to options, and refine tactics and strategy.
Move forward with confidence, knowing why it’s the right decision
We Help Clients
01 Validate growth bets and give life to informed, actionable market entry and expansion plans
02 Refine Go To Market tactical plans and strategic roadmaps to improve winning and create growth
03 Figure out what is really going on behind the headlines, pitch decks, benchmarks, rumors, and spin
04 Identify blindspots, challenge assumptions, and see their world differently
05 Develop and improve upon market analysis, competitive intelligence, war games, and strategic planning capabilities
Unwavering Curiosity
We don’t just connect the dots - we question why the dots are there, if there are too many or too few, and whether and how they matter. Systems thinking for tough topics is a core competency.
Our culture is built around asking questions - lots of them - beyond the “how, when, and why.” Before our careers began, we were the ones already asking questions, asking “why not,” and “what if.” More than that, we know how to ask the hard, the unexpected, the right questions. An unwavering curiosity drives the thoroughness behind everything we do - from going down the rabbit holes and tangents others might avoid to talking with more people than anticipated because we are focused on finding answers.
We pull together and build out information + data, extensively sourcing from a variety of points and counterpoints, reading the footnotes and the fine print others might avoid. We build proprietary datasets. And we elegantly ask questions of data and AI, not just to get answers, but to find gaps, tension, and patterns worth learning about, worth acting on.
The conversations we have in the market are expertly crafted, where we then listen closely and learn deeply. We read behaviors for nuance and context.
All of this is in service of tenaciously, diligently helping clients defensibly mitigate risks and make sharper and more confident market-facing and operating decisions.
It’s All About You
We are democratizing access to exceptional intelligence, analysis & advisory
01 Every engagement receives the same level of attention and effort we would expect as a client (& we’re picky)
02 We stay agile, adapting to shifting project needs and priorities based on the research findings & your workflows
03 Each engagement is highly accessible, entirely bespoke & precise, and discreet & confidential
04 We operate with transparency, empathy, a partnership mindset, and with strategic clarity so you feel supported
Our Raison D’Être
We've been in the rooms, on calls, in meetings where ideas were being shaped, plans made, and decisions considered. And often, "the why" wasn't fully there. From an analytical perspective, the knowledge gaps, blindspots, and unchecked assumptions were easy to spot. This isn’t a judgement, it’s an observation.
We've sat in the roles where time, budget, access, and specialized knowledge were constrained. We've worked with clients where their function or singular responsibilities were experiencing the same thing, even in the C-Suite. We understand those limits. We’ve learned how to tame them and what it takes to achieve better outcomes.
Monitoring markets (even the niche ones), thinking about what is now & what is next, and practicing the Art & Science of collection + analysis is what we love to do. We began diving in and honing these crafts last century.
Over time, our multi-industry experience and our cross-functional work also became expertise. Our expertise has translated client mandates & aspirations into outcomes.
With 30 years of multi-industry analytical experience, we love to dive in to the questions & problems companies need to solve. We specialize in finding out what the market isn’t publishing and what AI can’t tell you. And we truly love what we do - helping clients reach that a-ha moment when they see what is possible.